So think about it this way, even if competing editors could, in six months, catch up to where WebStorm is now–with a better cash position, WebStorm may be miles further down the road by the end of those six months. Compatible with IntelliJ IDEA, CLion, GoLand, P圜harm, WebStorm, Visual Studio Code, Eclipse and other IDEs (cloud. But what also happens is that the company making premium profits has more money to spend on product development–allowing them to stay ahead of the competition. Perhaps they know this and that’s why they are diversifying into other products (fans, etc). Japanese competitors are designing around their patents and Dyson may eventually have to compete more on price.
You can buy a much cheaper vacuum and many people do, but Dyson is doing well (equity value of £3.5bn in 2013 and paid dividends of £200m last year). Only time will tell if it’s a good decision or not, but generally the name of the game is to produce something of such value that people will pay a premium for it. What’s the point of having a competitive advantage if you are not going to take advantage of it? I think their biggest mistake was not raising the price sooner.
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